Thad Roe

There’s one thing I’ve noticed which is a huge mistake by most new affiliate marketers out there…and I made this same mistake myself at first. It’s failing to target people in the late stages of the buying cycle. Too often, new marketers will target keywords and build ads around general browsing or research terms.

If you notice one thing that most successful internet marketers do, they always go after people who are almost ready to buy and have cash in hand. I see this as a common theme over and over again with expert marketers. They are capturing people late in the buying cycle. If you are paying for clicks on Google, Yahoo, or wherever, you want to make those clicks count. We all want traffic, but if you aren’t going to get conversions out of it, that is money down the drain.

Often times, new marketers will target very general keywords out of desperation to get more traffic. This is a death sentence. You really want to make sure you are going after the keywords where people are looking for something very specific. Terms where they are likely to click on your ad and think “damn, this is exactly what I was looking for”. Bidding on terms like “diamond jewelry” is a complete waste. A much better term would be more along the lines of “1 ct diamond platinum ring”…or even more specific than that. Individually, those terms are not going to get huge amounts of traffic, but when you build many ads relevant to those very specific terms, the traffic will add up…and so will the conversions.

Get people when they are ready to buy. Think about your own search habits when you are ready to whip out your credit card…you will be much better off.

Thad

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